Search overload solution (career services, job boards, career advice websites, career coaches, etc)
User query- “red apple” google associates these keywords with other words, like “red delicious”, once they map out all associations, google searches its metadata keyword tags to rank relevancy of search. Total cost $6. Adwords. Contact careerealism webinar guest speaker for more info.
66% of us use google to search, globally its about 88%.
Top level domain- homepage so searching for: disney.com jobs ; would return anything associated with disney.com so say they actually have their jobs page under the disneyjobs.com domain it would be returned, but if the search was “disney.com” jobs then it would isolate only to disney.com which could leave out other domains if they exist
.gov or .org or .ca to search for jobs in certain sectors or certain countries
like words: jobs, career, careers — use ~jobs — the tilde means include similar words to jobs in the search
-Discover the culture of a company use: “working at (insert company name)” Can find stuff on company website but also blogs, reviews, youtube videos, any info about working there not just from the company
People: “name (“location,” “company” or “organization”) — how to find advocates, look at blogs, influencers to find advocates, look at conference attendee posted lists,
Alerts: set alerts for when a company updates their career page with new jobs search: jobs (“company A or Company B)” or you can follow a person “reid hoffman” and ~acquisition
Be FOUND! Design guy made it possible that when top NYC designers googled themselves that the first result was him asking for a job.
Google contacts- store contact info set alerts to reach out, etc.
Find your passion: wdyl.com is what do you love? Returns info from 20 different google products. (technology, sports, arts, theater, etc)
Free resume evaluation: michaelpeggs.com/resume
Only given 6 seconds to get recruiters interested in you from your resume.
Maslow's Project 